Nars All Day Luminous Weightless Foundation

Availability:

International Launch Date - January 2015.


Nars launched All Day Luminous Weightless Foundation.

An oil-free foundation that delivers full, natural-looking coverage with one drop, for lightweight, 16-hour wear.

Achieve full-coverage, lightweight foundation that leaves a natural finish. Highly pigmented and perfectly balanced, this breakthrough, full-coverage formula builds and blends effortlessly. Its Even Tone Technology instantly neutralizes redness and dullness, while it works to reduce discoloration for more even, uniform skin. Perfect for all skin types, it features Long-wear Technology, an exclusive blend from NARS with flexible polymers and treated pigments that move with the skin while providing 16 hours of staying power.

What else you need to know:
“It’s the first time we’ve ever done a high-coverage foundation. We waited for the right moment, when true weightless innovation was finally available. It had to be comfortable, high-coverage, and incredibly long-lasting—the formula really had to be perfect. It’s high-performance, but still very soft and natural.”— François Nars, Founder and Creative Director

Research results:

In clinical tests:

- Clinically proven 16 hour wear;
- Passed anti-humidity test;
- Proven to improve skin clarity after 4 weeks;

In an independent consumer study after 1 week:

- 93% said the product felt weightless on their skin;
- 90% thought the product felt comfortable and breathable on their skin;
- 83% thought the product instantly perfected the look of the skin;
- 90% agree that the color stay true after hours of wear.

Shades:

Siberia;
Mont Blanc;
Gobi;
Fiji;
Deauville;
Ceylan;
Punjab;
Vallauris;
Santa Fe;
Stromboli;
Barcelona;
Syracuse;
Tahoe;
Cadiz;
Macao;
New Guinea;
Trinidad;
New Orleans;
Benares;
Khartoum.

Recommended Price - $48.